Pinterest Website Claiming Guide 2026: How to CHANGE or REMOVE Your Claimed Site + How to CLAIM a New One!
Introduction: How to Claim or Change Your Website on Pinterest in 2026
If you’re a blogger, creator, or business owner using Pinterest, claiming your website is essential. It unlocks rich Pins, detailed analytics (see how often your content gets saved/shared), and better ownership of your Pins linking back to your site.
But what if you need to update or switch your website? Or claim a fresh one? Here’s the step-by-step breakdown straight from Pinterest’s official help center.
Part 1: How to CHANGE or REMOVE a Claimed Website on Pinterest Sometimes your site URL changes, you rebrand, or you just want to disconnect an old domain. Pinterest makes it simple to unclaim:
- Log in to your Pinterest business account (essential – personal accounts have limited claiming features).
- Click your profile icon in the top-right corner to open the menu.
- Select Settings.
- From the left-side navigation, click Link to Pinterest (sometimes listed under “Claimed Accounts” or similar).
- Under the Websites section, you’ll see your currently claimed domain(s).
- Click Unclaim next to the website you want to remove.
- Confirm the action.
Once unclaimed:
- Any Pins associated with that site will no longer link directly to your account.
- Analytics for those Pins may reset or become limited.
- You can now claim a new/different website without conflicts.
Pro tip: If the old site still appears in your profile (e.g., under Edit Profile > Website field), unclaiming usually clears it. If it persists (rare glitch), contact Pinterest support via their help form.
Part 2: How to CLAIM Your Website on Pinterest (Step-by-Step) Claiming proves ownership and connects all Pins from your site to your profile for better visibility and insights.
You must have access to edit your site’s code (e.g., via hosting panel, WordPress dashboard, or DNS settings). Pinterest offers three verification methods: HTML tag (easiest for most), HTML file upload, or DNS TXT record.
Here’s the HTML tag method (most common):
- Log in to your Pinterest business account.
- Click your profile icon > Settings.
- In left navigation, go to Link to Pinterest (or “Claimed Accounts“).
- Next to Websites, click Claim.
- Choose Add HTML tag (Pinterest generates a unique meta tag for you).
- Click to copy the tag code.
- Open a new tab/window and log in to your website’s backend.
- For WordPress: Use a plugin like “Insert Headers and Footers” or edit theme header.php.
- Paste the tag into the <head> section (before </head>).
- Save/publish changes.
- Back on Pinterest, enter your full website URL (e.g., https://www.yourdomain.com).
- Click Verify.
Pinterest will scan your site for the tag. Verification usually takes seconds to minutes (refresh if needed). Success? Your site is claimed!
Alternative methods:
- HTML file: Download a file from Pinterest, upload it to your site’s root directory.
- DNS TXT: Add a TXT record via your domain registrar (great for no-code access).
Benefits of claiming:
- Rich Pins (auto-pull title, description, price from your site).
- Analytics: Track saves, clicks, and impressions from your content.
- Profile boost: Your website appears verified on your Pinterest profile.
- Better distribution: Pinterest prioritizes claimed content in recommendations.
Troubleshooting tips:
- Ensure no typos in the URL or tag.
- Clear cache or wait 24 hours if verification fails.
- Use HTTPS if your site supports it.
- For subdomains (blog.yoursite.com), claim separately if needed.
Claiming takes under 5-10 minutes and can massively boost your Pinterest traffic. Have you claimed your site yet? Drop your experience in the replies!
Tag a creator who needs this 👇 #PinterestTips #DigitalMarketing #SEO #Blogging #TechTips
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